What we'll track — and what success looks like

Your starting point today → the 90-day goal, drawn from the campaign plan.

Headline KPIs

Projected trajectory

Projected cumulative customers, weeks 0–13 (baseline 5 → target 20).

Today vs. day-90 goal: from all word-of-mouth to a balanced engine.

Projected accumulation from a compliant, ask-every-job review engine (0 → 5+).

Projected day-90 reach across the five live channels (all start at 0).

Every metric, and why we track it

Content engine

The dashboard will track posts published vs. planned, and which pillars drive the most engagement.